The competition is primarily targeted at students enrolled at participating schools and institutions.
 
The competition is open between September 1st and September 16th 2005. The deadline for submission is September 16th.
 
The assignment is to create a design for the Bliw design bubble, in either 1 or 2 variants. (see the 10-gruppen's solution with two suggestions).
 
Restrictions: 1 choice of colour on the bubble and 1-4 colours on the pattern design(s). The logotype “Bliw” should be the same size as today and preferably a “by designers name”. The fragrance is the same as the 2005 years design bubble.
 
Technical specifications: see picture for form and print area. As the bubble will be printed with a “tampon print” technique where one colour is printed at a time, there are limitations in the level of detail of the pattern illustration. The various colours of the illustration/pattern should not be overlapping each other in order to minimize the risk of misfit.

Submissions will be done by filling out a form on the website and attaching a PDF or JPG file with a maximum file size of 500 KB. Only complete submissions will be considered for the competition.
 
The submissions will be evaluated according to the following criteria: level of creativity, the branding potential as well as marketing potential.
 
Representatives from Cederroth, DDB Stockholm as well as the chairman of the jury will choose 10 submissions for the final. The finalists will be contacted and published on this web site between September 26th and October 6th 2005.
The winning submission will be chosen and contacted by the jury on October 6 th 2005.
 
* Cederroth International AB has the final decision right in terms of deciding if and when the new design will be manufactured in accordance with the legal rights. More info.